Visual Storytelling
Role & Company
Design Director at Lotame, a global B2B data, audience management, and advertising technology company.
Impact
✓ Clarified complex ideas and reinforced brand identity
✓ Established clarity and built trust on web pages, marketing collateral, sales decks, explainer videos, and other design mediums
Platform Mockups
Lotame’s platform is very technical, and screenshots are not the most appealing way to demonstrate the platform’s capabilities. I created stylized mockups of the key insights our platform delivers to catch non-technical users’ attention on our website.
Visualizing Data
Instead of listing the numbers about our identifiers on our website and in decks, I created visuals that display the impact visually for a quicker takeaway.
Clarifying Capabilities
This visual demonstrates our identity resolution capabilities, matching users across identifiers, channels, and devices.
This visual illustrates our curation solution, where Lotame’s audience insights reveal unexpected connections between highly indexing behaviors and interests. For instance, luxury travelers index highly for vegan cuisine and podcasts.
Webpage Flow
During our recent website redesign, I created our web pages with two primary goals - user experience and conversion.
Each page related to our products and capabilities begins with a common audience pain point, benefits with supporting icons, details of related features, social proof in the form of case studies or testimonials, and blog resources. This conversion-focused journey draws user attention, builds trust, and reduces friction.
Explainer video
I collaborated with a UK-based motion design agency to develop this explainer video on Lotame’s curation solution.
Click the thumbnail below to watch.
Executive Keynote
Working closely with c-suite, the Sr. Designer and I developed this punchy keynote deck to announce the company’s launch of Spherical Platform. Our goal was to drive critical talking points and use color and shape to create excitement over the surprise reveal.
Technical Workflows
As new offerings are being launched and tested, quick turnaround and flexible design solutions are needed for storytelling in sales decks. These examples were built in Google Slides so that they could be edited by non-designers and flexible enough to change depending on the audience.
