Multichannel
Digital Campaign

Role & Company

Design Director at Lotame, a global B2B data, audience management, and advertising technology company.

Impact

✓ Performance metrics available at the end of 2025, but promising initial results with five form submissions

✓ Localized assets expand visibility across key regions

✓ Modular landing page enables quick seasonal updates in the future

Background

The end-of-year holiday season is one of the most important times of the year for media buyers, as brands ramp up digital advertising spend to reach high-value audiences.

Lotame launched a campaign to promote our ready-to-activate holiday audience segments to media buyers, brands, and agencies. To further showcase our platform, we shared exclusive insights about holiday shoppers that could be used to inform our customer’s campaigns.

I was tasked with developing a creative direction for the multichannel campaign, and to execute the design across all assets, including:

  • Holiday Audiences Guide, a 20+ page PDF report

  • Social, blog, and email newsletter graphics

  • Display ads across four major martech publishers

  • Landing page designed in Hubspot

Creative Direction

Combining brand colors with holiday accents, I created a seasonal look and feel while still remaining consistent to our brand identity. I adapted the campaign visuals to work within both our green and magenta brand shade ranges, creating flexibility while maintaining visual consistency.

I designed dozens of display ads in across desktop and mobile sizes, with high-contrast CTA buttons engineered to capture attention and drive clicks

Asset Design, Localization & Optimization

I designed a 20+ page Holiday Audiences Guide that the Sales team could share with prospects. I also developed blog graphics to accompany a long-form post about holiday campaign strategies.

The display ads, social graphics, and newsletter banners directed users to a Hubspot landing page, where they could explore Lotame’s seasonal audience segments and submit a contact form to connect with sales.

To maximize performance, I designed and tested multiple ad variations to identify the creative that drove the strongest engagement.

Additionally, some campaign assets needed to be localized to their markets. I adapted creative for the APAC/ANZ regions by swapping winter imagery for summer photography, and produced Spanish-language assets to expand reach across LATAM audiences.

Two localized versions of the Holiday Audiences Guide, tailored to reflect seasonal timing in different regions

Graphics to draw attention on a long-form blog post

Social graphics, in both English and Spanish

Display artwork featured across ExchangeWire, eMarketer, Campaign US, and others

Hubspot landing page, designed in both English and Spanish

Impact

Because the campaign only recently launched, most performance metrics will be available toward the end of 2025. Initial reports are promising - the landing page received 205 pageviews and five form submissions within the first three weeks.

Looking ahead, the Marketing team will refresh the landing page each quarter to highlight seasonal audiences. The clean, modular template ensures these updates can be produced efficiently.